There are many ways to utilize social media in your casino player development and/or casino marketing campaigns. Each and every casino should consider the wonderful opportunities that lie at their fingertips now with such sites as Twitter, LinkedIn, Facebook, and YouTube, just to name a few.
There are no staff members of any departments at the casino more suited for the social media arena than those of the player development team. The outgoing, gregarious personalities of these employees, make them perfect candidates to be trained extensively and appropriately in the various techniques that make social media for business successful.
For the first time in history, casinos have the opportunity to utilize the power of the web in creating expertise, authority, and, even, celebrity status, for their casino hosts and player development executives. With blogging, article marketing, video marketing, and, specifically, social media, the opportunities for loyalizing guests and prospecting for new guests is limitless. The tools and techniques available now offers any savvy marketing professional the opportunity to create systems that are not only effective, but automated, and seamless.
Whether the casino chooses to concentrate most of their efforts on communicating more effectively with current players or in seeking to recruit new players, social media offers an outstanding medium for doing both. For the first time, it is easy for a coded VIP guest to introduce “their host” to another potential guest, via a medium such as Facebook. Suddenly, the prospective guest is “in the loop” and a part of the host family prior to ever actually visiting the casino. This only makes the desire to visit the casino and meet the executive host in person even more profound.
Any casino who wants to have a wider, far-reaching impact on their target audience should concentrate a substantial amount of their casino player development efforts in the social arena. By joining and establishing a presence in many different social networking sites, the casino host can quickly and efficiently provide important messages to many people simultaneously. This can reduce the amount of time the host has to spend in telemarketing or direct mail efforts, thus, freeing up his/her time for one-on-one meetings with the guests.
Overall, the social media platform, is a win-win situation for not only the executive host and casino, but also for the gaming patron. These networks have made it simple for both the business and the customer to correspond quickly and often. Any casino player development personnel seeking to continue to grow relationships with their guests should capitalize on this wonderful opportunity.
Betsy Modglin is a Casino Player Development Guru with over 18 years experience inside the casinos. Her programs offer state-of-the-art, revolutionary, win-player-loyalty, be-real, straight-in-your-face marketing tactics! It doesn’t matter whether you are a Player Development/Marketing professional at a land-based casino or an online casino-this stuff will make a difference in your player recruitment, retention, and reactivation.